Marketing Management - Ebook Collection 1 PDF 5.61MB
The 1st collection, included 5 most popular Marketing Management ebook:
1> Tips and Traps for Marketing Your Business
2> Enterprise Marketing Management - The New Science of Marketing
3> The Guru Guide to Marketing
4> Marketing Insights from A to Z
5> Out of the Box Marketing: How to Build a Super-Profitable Business
1> Tips and Traps for Marketing Your Business
# Author: Scott W. Cooper, Fritz P. Grutzner, Birk P. Cooper
# Pages: 256 pages
# Publisher: McGraw-Hill; 1 edition (February 21, 200 8)
# Language: English
# ISBN-10: 0071494898
# ISBN-13: 978-0071494892
# Format: PDF 1.6MB
Win new customers—and keep them coming back
Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today.v
* Connect with your target market
* Unlock hidden streams of profit and increase sales
* Develop and deliver a compelling story for your brand
* Effectively and profitably manage customer relationships
* Determine how much media weight is enough and how to avoid spending too much
* Attract customers to your Website
2> Enterprise Marketing Management - The New Science of Marketing
# Pages: 256 pages
# Publisher: Wiley; 1st edition (May 2, 2003)
# Language: English
# ISBN-10: 0471267724
# ISBN-13: 978-0471267720
A groundbreaking paradigm that takes a scientific approach to marketing practice
Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.
Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
Book Info
Text overviews enterprise marketing management, based on Sergio Zyman's 'The End of Marketing as We Know It.' Topics include creating a compelling, data-driven brand positioning to drive sales; and translating brand positioning into a brand experience to ensure that every company asset is always selling.
3> The Guru Guide to Marketing
# Pages: 252 pages
# Publisher: Wiley (November 15, 2002)
# Language: English
# ISBN-10: 0471213772
# ISBN-13: 978-0471213772
# Product Dimensions: 9 x 6.8 x 0.9 inches
* Discusses the newest marketing concepts.
* The Guru name is synonymous with expert, candid advice.
* The Guru format provides an easy reference to a wide range of ideas and practices.
Book Info
Compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Offers cutting-edge advice that is objective, thought-provoking and always practical.
4> Marketing Insights from A to Z
# Hardcover: 224 pages
# Publisher: Wiley; 1 edition (March 3, 2003)
# Language: English
# ISBN-10: 0471268674
# ISBN-13: 978-0471268673
5> Out of the Box Marketing: How to Build a Super-Profitable Business
# Paperback: 260 pages
# Publisher: Thorogood Publishing (October 25, 2006)
# Language: English
# ISBN-10: 1854183125
# ISBN-13: 978-1854183125
Product Description
In the tradition of Guerilla Marketing, the author shows how to build a business from zero to millions, as he has done on three different occasions--each in less than 12 months.
About the Author
David Abington has, in recent years, taken three enterprises from zero to multi-million pound successful ventures - each in less than 12 months. David is now CEO of the Quantum Organization, a worldwide consulting group
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