[PR] - The Art of Public Relations

Inside the Minds:

The Art of Public Relations is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.

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[Business] - Harvard Business Review July/August 2007

Description:

Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives, HBR gives readers a first look at cutting-edge ideas and their real-world applications in areas like strategy, leadership, marketing, team management, and professional development. Each monthly issue presents groundbreaking research, analysis of the forces shaping the business agenda, and proven best practices designed to help individuals and organizations lead, manage, and compete more effectively and with greater purpose. The July-August 2007 issue features: "The Four Principles of Enduring Success," "Lessons from Toyota's Long Drive: A Conversation with Katsuaki Watanabe," "To Succeed in the Long Term, Focus on the Middle Term," "Building a Leadership Brand," "If Brands Are Built over Years, Why Are They Managed over Quarters?" "The Making of an Expert," and "Six Rules for Effective Forecasting."

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