Nanomaterials, Nanotechnologies and Design: An Introduction for Engineers and Architects

Description:
Nanotechnology offers product engineers, designers, architects and consumers with a vastly enhanced palette of materials and properties, ranging from the profound to the superficial. This beautifully presented text explores the nanotech opportunities and challenges that are fundamental to design and materials selection.

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[Science] - Electroceramics: Materials, Properties, Applications

Book Description:

Electroceramics, Materials, Properties, Applications, Second Edition provides a comprehensive treatment of the many aspects of ceramics and their electrical applications. The fundamentals of how electroceramics function are carefully introduced with their properties and applications also considered. Starting from elementary principles, the physical, chemical and mathematical background of the subject are discussed and wherever appropriate, a strong emphasis is placed on the relationship between microstructire and properties. The Second Edition has been fully revised and updated, building on the foundation of the earlier book to provide a concise text for all those working in the growing field of electroceramics.

- fully revised and updated to include the latest technological changes and developments in the field
- includes end of chapter problems and an extensive bibliography
- an Invaluable text for all Materials Science students.
- a useful reference for physicists, chemists and engineers involved in the area of electroceramics.

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[Science] - Nanostructures & Nanomaterials: Synthesis, Properties & Applications

Imperial College Press (April 30, 2004) ISBN: 1860944809 433 pages PDF 23 Mb

Book Description:

This important book focuses on the synthesis and fabrication of nanostructures and nanomaterials, but also includes properties and applications of nanostructures and nanomaterials, particularly inorganic nanomaterials. It provides balanced and comprehensive coverage of the fundamentals and processing techniques with regard to synthesis, characterization, properties, and applications of nanostructures and nanomaterials. Both chemical processing and lithographic techniques are presented in a systematic and coherent manner for the synthesis and fabrication of 0-D, 1-D, and 2-D nanostructures, as well as special nanomaterials such as carbon nanotubes and ordered mesoporous oxides. The book will serve as a general introduction to nanomaterials and nanotechnology for teaching and self-study purposes.

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[PR] - Effective Writing Skills for Public Relations (PR in Practice)

Author: John Foster
Publisher: Kogan Page
Publication Date: 2005-06-01
Number Of Pages: 180
1.8 MB PDF

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[PR] - Encyclopedia of Public Relations

Book Description:

The Encyclopedia of Public Relations explores the evolution of the Public Relation field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism.

The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. Opinions about PR are as diverse as the issues addressed by the people and organizations in the field. One good example is ethics (decision-making, creation of meaning, etc.), and the popular notion that many PR practitioners use their skills to deliberately misinform the public. In contrast, public relations professionals also have an integral role in social responsibility, such as notifying the public of climate or public health concerns. These volumes go into great depth about such ethical policies and challenges. In fact, the Public Relations Society of America (PRSA) operates under a specific code of ethics��full details of which are included in an appendix.

The Encyclopedia of Public Relations has also been put together with the knowledge that PR does not exclusively reside in the United States. Major international figures, research, and organizations play a key part in the project. Led by renowned editor Robert Heath (University of Houston), with advisory editors and contributors from around the world, this set is designed to reach a wide array of readers who can serve as opinion leaders for improving the image and ethics of the practice. It is intended to be an honest but positively biased treatment of public relations, with an appreciative view of what public relations is and does.

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[PR] - The Art of Public Relations

Inside the Minds:

The Art of Public Relations is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.

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[Science] - Bioinformatics: Volume II: Structure, Function and Applications

Book Description:

Not only is the quantity of life science data expanding, but new types of biological data continue to be introduced as a result of technological development and a growing understanding of biological systems. Methods for analyzing these data are an increasingly important component of modern biological research. In Bioinformatics, leading researchers in the field provide a selection of the most useful and widely applicable methods, able to be applied as is, or with minor variations, to many specific problems.

Volume II: Structure, Function and Applications contains methods pertinent to the prediction of protein and RNA structures and the analysis and classification of structures, methods for inferring the function of previously identified genomic elements, chiefly protein-coding genes, medical applications in diagnostics and drug discovery, and “meta-methods” for developers of bioinformatics algorithms.

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[Business] - Harvard Business Review July/August 2007

Description:

Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives, HBR gives readers a first look at cutting-edge ideas and their real-world applications in areas like strategy, leadership, marketing, team management, and professional development. Each monthly issue presents groundbreaking research, analysis of the forces shaping the business agenda, and proven best practices designed to help individuals and organizations lead, manage, and compete more effectively and with greater purpose. The July-August 2007 issue features: "The Four Principles of Enduring Success," "Lessons from Toyota's Long Drive: A Conversation with Katsuaki Watanabe," "To Succeed in the Long Term, Focus on the Middle Term," "Building a Leadership Brand," "If Brands Are Built over Years, Why Are They Managed over Quarters?" "The Making of an Expert," and "Six Rules for Effective Forecasting."

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[Art] - The Art of Digital Branding

The Art of Digital BrandingHere’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty.
ES + RS + DF PDF 3.06MB

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[Marketing] - Marketing Management - Ebook Collection 1

Marketing Management - Ebook Collection 1 PDF 5.61MB

The 1st collection, included 5 most popular Marketing Management ebook:
1> Tips and Traps for Marketing Your Business
2> Enterprise Marketing Management - The New Science of Marketing
3> The Guru Guide to Marketing
4> Marketing Insights from A to Z
5> Out of the Box Marketing: How to Build a Super-Profitable Business

1> Tips and Traps for Marketing Your Business
# Author: Scott W. Cooper, Fritz P. Grutzner, Birk P. Cooper
# Pages: 256 pages
# Publisher: McGraw-Hill; 1 edition (February 21, 200 8)
# Language: English
# ISBN-10: 0071494898
# ISBN-13: 978-0071494892
# Format: PDF 1.6MB

Win new customers—and keep them coming back
Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today.v

* Connect with your target market
* Unlock hidden streams of profit and increase sales
* Develop and deliver a compelling story for your brand
* Effectively and profitably manage customer relationships
* Determine how much media weight is enough and how to avoid spending too much
* Attract customers to your Website

2> Enterprise Marketing Management - The New Science of Marketing
# Pages: 256 pages
# Publisher: Wiley; 1st edition (May 2, 2003)
# Language: English
# ISBN-10: 0471267724
# ISBN-13: 978-0471267720

A groundbreaking paradigm that takes a scientific approach to marketing practice

Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.

Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Book Info
Text overviews enterprise marketing management, based on Sergio Zyman's 'The End of Marketing as We Know It.' Topics include creating a compelling, data-driven brand positioning to drive sales; and translating brand positioning into a brand experience to ensure that every company asset is always selling.

3> The Guru Guide to Marketing
# Pages: 252 pages
# Publisher: Wiley (November 15, 2002)
# Language: English
# ISBN-10: 0471213772
# ISBN-13: 978-0471213772
# Product Dimensions: 9 x 6.8 x 0.9 inches

* Discusses the newest marketing concepts.
* The Guru name is synonymous with expert, candid advice.
* The Guru format provides an easy reference to a wide range of ideas and practices.

Book Info
Compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Offers cutting-edge advice that is objective, thought-provoking and always practical.

4> Marketing Insights from A to Z
# Hardcover: 224 pages
# Publisher: Wiley; 1 edition (March 3, 2003)
# Language: English
# ISBN-10: 0471268674
# ISBN-13: 978-0471268673

5> Out of the Box Marketing: How to Build a Super-Profitable Business
# Paperback: 260 pages
# Publisher: Thorogood Publishing (October 25, 2006)
# Language: English
# ISBN-10: 1854183125
# ISBN-13: 978-1854183125

Product Description
In the tradition of Guerilla Marketing, the author shows how to build a business from zero to millions, as he has done on three different occasions--each in less than 12 months.
About the Author
David Abington has, in recent years, taken three enterprises from zero to multi-million pound successful ventures - each in less than 12 months. David is now CEO of the Quantum Organization, a worldwide consulting group

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[Science] - Encyclopedia of Twentieth-Century Technology

992 pages 2004-12-07 PDF 12,9 MB

Comprising 395 essays arranged alphabetically, mostly on individual objects, artifacts, techniques, and products, this is an up-to-date reference work for all those involved in teaching or researching the history of twentieth-century technology, as well as the serious general reader. The core of each of the main entries is a technical description, within a historical narrative, of about 1,000 words plus illustrations and further reading. There are also about 30 longer survey entries that that address broad questions of technological systems, such as the context in which the various technologies were developed, discussions of any controversies and schools of thought, comparisons between different political and economics systems, and the various ways in which different nations have attempted to make and apply science and technology policies.

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[IT] - Sams Teach Yourself C++ in One Hour a Day

Sams 2008-07-18 ISBN: 0672329417 888 pages PDF 2,2 MB

In just one hour a day, you’ll have all the skills you need to begin programming in C++. With this complete tutorial, you’ll quickly master the basics and then move on to more advanced features and concepts:Master the fundamentals of C++ and object-oriented programmingLearn some of the more advanced features of C++Learn the Standard Template Library and the containers and algorithms used in most real-world C++ applicationsLearn how to build effective programs in C++ with hands-on exercisesGet expert tips on implementing C++ in the corporate environment Learn on your own time, at your own paceNo previous programming experience requiredLearn C++ and object-oriented design, programming, and analysisWrite fast and powerful C++ programs, compile the source code, and create executable filesUnderstand the latest ANSI standardUse the Standard Template Library’s algorithms and containers to write feature-rich yet stable C++ applicationsDevelop sophisticated programming techniques with functions, arrays, variables, and smart pointersLearn to expand your program’s power with inheritance and polymorphismMaster the features of C++ by learning from programming expertsWorks with all ANSI C++ compilers.

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[IT] - Creating Web Sites Bible, 3rd Edition

Publisher: Wiley
Language: English
Number of Pages: 890
PDF: 38
MBISBN: 0470223634
Updated for the most recent tools, techniques, and standards for creating cutting-edge Web sites for businesses or personal use, this book is one-stop shopping for HTML, JavaScript, CSS, tables, forms, Flash, and more* Brand-new chapters cover Ajax, Adobe CS3 tools, RSS, and blogging tools* Hands-on guidance and expert advice dive into such topics as creating and editing images and graphics, adding multimedia elements (e.g., Flash animations, audio, and video), creating stores for Yahoo! and Amazon.com, designing auction pages for eBay, and building blogs

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[Cooking] - Cooking The Greek Way

Publisher: Lerner Publications
Language: English
Number of Pages: 73
PDF: 32.3
MBISBN-10: 0822541319
ISBN-13: 978-0822541318
Recipes for authentic Greek foods such as dolmades, baklava, and spinach pie, plus several other recipes for main dishes, appetizers, and desserts.Greek geography, history, holidays and festivals, typical ingredients, and sample menus are all covered.

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[Science] - Fuel Cells I (Advances in Polymer Science)

268 pages Jan 10, 2008 PDF 14 Mb


The concept to utilize an ion-conducting polymer membrane as a solid polymer electrolyte offers several advantages regarding the design and operation of an electrochemical cell, as outlined in Volume 215, Chapter 1 (L. Gubler, G. G. Scherer). Essentially, the solvent and/or transport medium, e.g., H2O, for the mobile ionic species, e.g., H+ for a cation exchange membrane, is taken up by and confined into the nano-dimensional morphology of the ioncontaining domains of the polymer. As a consequence, a phase separation into a hydrophilic ion-containing solvent phase and a hydrophobic polymer backbone phase establishes. Because of the narrow solid electrolyte gap in these cells, low ohmic losses reducing the overall cell voltage can be achieved, even at high current densities..............

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[Science] - Fuel Cells II (Advances in Polymer Science)

261 pages Jan 10, 2005 PDF 15 Mb


The concept to utilize an ion-conducting polymer membrane as a solid polymer
electrolyte offers several advantages regarding the design and operation
of an electrochemical cell, as outlined in Volume 215, Chapter 1 (L. Gubler,
G. G. Scherer). Essentially, the solvent and/or transport medium, e.g., H2O,
for the mobile ionic species, e.g., H+ for a cation exchange membrane, is
taken up by and confined into the nano-dimensional morphology of the ioncontaining
domains of the polymer. As a consequence, a phase separation into
a hydrophilic ion-containing solvent phase and a hydrophobic polymer backbone
phase establishes. Because of the narrow solid electrolyte gap in these
cells, low ohmic losses reducing the overall cell voltage can be achieved, even
at high current densities.

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[IT] - UML for Database Design (The Addison-Wesley Object Technology Series)

Publisher: Addison-Wesley Professional; 1st edition
Language: English
ISBN: 0201721635
Paperback: 320 pages
Data: July 24, 2001
Format: CHM
Description: The Unified Modeling Language (UML), the standard graphical notation for modeling business and software application needs, has emerged as an effective modeling tool for database design. When used as a common modeling language for the many facets of system development, the UML can serve as a unifying framework that facilitates the integration of database models with the rest of a system design.
This pragmatic guide introduces you to the UML and leads you through the process of UML-based database modeling and design. The book presents the different types of UML diagrams, explaining how they apply to the database world, and shows how data modeling with the UML can be tied into the Rational Unified Process.

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[IT] - SQL for Microsoft Access (Wordware Applications Library)

Publisher: Wordware Publishing, Inc.
Language: English
ISBN: 1556220928
Paperback: 368 pages
Data: October 25, 2005
Format: PDF
Description: This book unlocks the power of Structured Query Language in Microsoft Access. It guides the reader through step-by=step realistic examples of creating databases in Microsoft Access, using SQL script to create table, adding records to tables and retrieving and managing records.

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[IT] - Schaum's Outline of Programming with C++

Publisher: McGraw-Hill; 2nd edition
Language: English
ISBN: 0071353461
Paperback: 422 pages
Data: May 16, 2000
Format: PDF
Description: Programming with C++, Second Edition, is an update of the highly successful first edition­­a bestseller in Schaum's computer science line­­and reflects the new ISO standard for C++, rendering previous C++ guides obsolete. Essential for programmers, 280,000 computer science students taking first-level classes, and thousands of advanced placement students, this book is the perfect supplement to the leading textbooks in introductory and higher-level programming courses.

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[IT] - Beginning ASP.NET 3.5 in C# 2008

The most up–to–date and comprehensive introductory ASP.NET book you’ll find on any shelf, Beginning ASP.NET 3.5 in VB 2008 guides you through Microsoft’s latest technology for building dynamic web sites. This book will enable you to build dynamic web pages on the fly, and it assumes only the most basic knowledge of VB 2008.
The book provides exhaustive coverage of ASP.NET, guiding you from your first steps right up to the most advanced techniques, such as querying databases from within a web page and tuning your site for optimal performance. Within these pages, you’ll find tips for “best practices” and comprehensive discussions of key database and XML principles you need to know in order to be effective with ASP.NET. The book also emphasizes the invaluable coding techniques of object orientation and code behind, which will start you off on the track to building real–world web sites right from the beginningrather than just faking it with simplified coding practices.
By the time you’ve finished the book, you will have mastered the core techniques and have all the knowledge you need to begin work as a professional ASP.NET developer.

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