[Business] - Harvard Business Review July/August 2007

Description:

Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives, HBR gives readers a first look at cutting-edge ideas and their real-world applications in areas like strategy, leadership, marketing, team management, and professional development. Each monthly issue presents groundbreaking research, analysis of the forces shaping the business agenda, and proven best practices designed to help individuals and organizations lead, manage, and compete more effectively and with greater purpose. The July-August 2007 issue features: "The Four Principles of Enduring Success," "Lessons from Toyota's Long Drive: A Conversation with Katsuaki Watanabe," "To Succeed in the Long Term, Focus on the Middle Term," "Building a Leadership Brand," "If Brands Are Built over Years, Why Are They Managed over Quarters?" "The Making of an Expert," and "Six Rules for Effective Forecasting."

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